Ticket Resale
3 articles
The Business
Four Ticket-Sale Models Explain Why Teams Love Resale and Fans Pay More
Sports teams have transformed ticket resale from a nuisance into a key revenue stream by adopting economic models that capture secondary market value. The dominant 'controlled resale' approach allows teams to profit from price fluctuations while ensuring tickets reach the highest-valuing fans.
Yara Haddad·October 21, 2026
The Business
Why Sports and Concert Promoters Stopped Fighting Ticket Resale and Started Profiting From It
Sports and concert promoters have shifted from fighting ticket resellers to actively partnering with them, turning the secondary market into a revenue stream. This change is driven by technology that allows promoters to capture fees and implement dynamic pricing, reversing decades of hostility.
Yara Haddad·October 21, 2026
The Culture
Consider Selling Your Priceless 2026 World Cup Ticket Now
A single World Cup ticket for a USMNT group stage match, initially purchased for a few hundred dollars, now commands thousands on resale platforms.
Yara Haddad·June 25, 2026