The Sporting Room

Business Of Sports

2 articles

University of Miami Hurricanes logo merged with Nike swoosh, symbolizing a new 10-year apparel partnership worth over $200 million.
The Business

University of Miami signs 10-year Nike apparel deal, ending Adidas partnership

The University of Miami's new 10-year apparel contract with Nike shatters its previous deal, valued at over $200 million.

Priya Singh·September 16, 2026
NBA logo integrated with digital broadcast streams, representing the league's new 11-year media rights deal and its impact on sports broadcasting.
The Business

NBA's New 11-Year Deal Redefines Sports Media Rights

The NBA's first round of the postseason, through April 27, just recorded its highest viewership in 33 years, averaging 3.

Priya Singh·June 3, 2026