The Sporting Room

Media Rights

2 articles

NBA logo integrated with digital broadcast streams, representing the league's new 11-year media rights deal and its impact on sports broadcasting.
The Business

NBA's New 11-Year Deal Redefines Sports Media Rights

The NBA's first round of the postseason, through April 27, just recorded its highest viewership in 33 years, averaging 3.

Priya Singh·June 3, 2026
A packed French Open tennis stadium with a player in mid-action on the red clay court, showcasing the surge in fan attendance.
The Culture

French Open Men's Singles Popularity Surges, Media Rights Undervalued

The French Open's Opening Week drew a record 138,000 fans, while TNT's U.S. coverage saw a 36% audience lift.

Yara Haddad·June 1, 2026