Streaming

5 articles

Patrons in a sports bar intensely watching a table tennis match on a large screen, with betting slips visible, symbolizing the growth of niche sports streaming fueled by betting.

Betting Fuels Niche Sports Streaming Audience Growth and Revenue

Table tennis leagues, lower-division football, darts tournaments, and esports competitions are experiencing unprecedented visibility.

Yara Haddad·August 10, 2026

Futuristic NBA arena with holographic projections and an engaged crowd, symbolizing the league's new broadcast streaming hub.

The Broadcast

NBA to launch local broadcast streaming hub in 2027-28

Thirteen NBA teams are scrambling to sign one-year broadcast deals for the 2026-27 season after the sudden collapse of their regional sports network partner, Main Street Sports Group.

Priya Singh·July 15, 2026

Split screen showing a vintage TV studio contrasted with a modern tablet displaying a live sports stream, symbolizing the disruption in sports media rights.

The Broadcast

Sports Media Rights: Traditional Models Face Disruption

At over $113 billion, the National Football League's 11-year media deal dwarfs the GDP of many small nations, yet Amazon Prime Video now exclusively hosts its Thursday Night Football.

Priya Singh·July 7, 2026

Futuristic stadium with AI-generated holographic displays showcasing real-time sports analytics during a live game.

The Broadcast

AI-Powered Tech Advancements Revolutionizing Live Sports

In July 2023, cable and broadcast television viewership in the U.

Yara Haddad·May 18, 2026

A professional tennis player in action on a clay court at Roland-Garros, with a packed stadium in the background under dramatic lighting.

The Game

Warner Bros. Discovery Expands Roland-Garros Coverage Across Its Platforms

For the 2026 French Open, HBO Max will become the exclusive streaming home for over 900 matches, marking a significant shift in how U.

Priya Singh·May 18, 2026